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Good market research is essential to be effective. We work with you to design your market research project, manage it within your timescales and budget, analyse the results and report on our findings.
We can completely release you from the task through providing a fully managed market research serviceor we can provide an external market research resource to support a particular feature of your existing market research project. Either way, our flexible approach means that we can quickly implement changes in your requirements at any stage.
Our Market Research Service
We provide a full range of qualitative and quantitative market research methodologies to suit your needs.
Interviews and Surveys
Face-to-face
We specialise in face-to-face interviews which can be managed in a variety of ways depending on your needs, including:
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on people's doorsteps or in their homes (Household Surveys or Doorstepping),
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Telephone
This is particualrly useful for market research across a large geographical area and is well suited to shorter questionnaires. It is equally suited to pre-defined or randomly selected respondents.
E-Mail
This is a useful and cost-effective technique for pre-defined and specific groups of respondents, eg staff surveys.
Postal
This involves self-completion questionnaires sent to pre-defined or randomly selected addresses, depending on the market research project.
Focus Groups
Focus groups of between 5 and 10 participants are particularly effective for investigating opinions or reactions in more depth.
Reader Usability Tests
These are used to check the public's understanding of your product instructions. Our experienced interviewers combined with our continually growing database of testers and test sites mean that we can conduct voice recorded tests quickly and efficiently.
Mystery Shopping
Please see our page titled 'Mystery Shopping'.
Other Services
Our Market Research Resource
If you simply need an extra resource to compliment your internal market research project we will happily manage a specific part of it or provide appropriately trained market research staff to work with you.
For a helpful and informal discussion about your market research needs, contact us on 01865 748652 or e-mail enquiries@okdirectltd.co.uk.
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